Meta. Social Media. Internal Branding.

Facebook Oversight Board

Facebook's biggest project of 2020 was the launch of their Oversight Board. This is a kind of social media Supreme Court, which would look at only the most significant content disputes on the site.

Teaming up with Nomad Studios, we were commissioned to create a short film to explain its origins, working practices and intentions for both internal staff and the general public.

Fundraising In Groups

Every year Facebook's Fundraising In Groups initiative raises billions of dollars for charities. As copywriter and Creative Director I concepted, wrote and oversaw production on several films to celebrate the work of some of the groups that act as support networks for their communities, such as the Military Mama Network, Santa Clarita Foodies and One Tail at a Time. They were viewed by 37 million people, Military Mama Network’s Fundraising goal was exceeded, they gained over four hundred new members and the campaign was covered in nationwide media including USA Today and People.