Snickers: Game On. Multimedia Experiential Campaign.

We created an offshoot for Snickers to reposition it as an energy bar for the niche skateboarding community. We knew they’d be hard to reach, so we had to ensure all our work was 100% authentic, using illustrators and graffiti artists that they respected. The campaign ran for several years and included a Snickers Game On skate festival in London’s O2 Arena, where the headliners were Cypress Hill.