Snickers: Game On. Multimedia Experiential Campaign.

We created an offshoot for Snickers to reposition it as an energy bar for the niche skateboarding community. We knew they’d be hard to reach, so we had to ensure all our work was 100% authentic, using illustrators and graffiti artists that they respected. The campaign ran for several years and included a Snickers Game On skate festival in London’s O2 Arena, where the headliners were Cypress Hill.

The Beatles on iTunes

The Beatles finally allowing their music to be added to iPhone was a seismic event. To mark the occasion, we were tasked with creating a film that would run through their entire career in 30 seconds, and be approved by Paul, Ringo, Yoko and the estate of George Harrison.